social media marketing campaign

2021 is the year of adjustment and changes. Change in business. Change in clientele. Change in marketing tactics. Hence, it is time you should come up with a groundbreaking social media marketing strategy for your business. 

The real question here is that what is a successful social media marketing tactic? Yes, you have to be creative, attractive, engaging, and concise, but it should be tailored in a way that helps you achieve your targeted goals for the year.

This article will provide you a brief overview regarding the steps you need to take to design an effective social media marketing strategy for the niche of your business. Stay tuned till the end. 

  • Review your past social media track records 

Prior to designing a new social media marketing strategy, you must take a detailed look at your previous social media statistics. At least go back to a year or six months.

 Check the success rate and metrics from all social media platforms where your business is registered, see the site traffic details, follower details, and successful conversions. Neatly pile this information in a folder. 

  • State crisp and clear social media marketing goals

Your social media marketing goals should define your company’s main goals. The exact kind of marketing strategy you adopt will depend on the niche of your business, your market competition, your target audience, and your product. 

However, on a broader scale, companies usually have these goals: 

  • Enhanced awareness of the brand
  • Large scale traffic
  • Strong online connections and community
  • Successful conversions
  • Increased sales 
  • Divide your audience into specific groups

Regardless of your business type, it is important to segregate your audience into specific groups. The data you collect on your audience, specify it into particular groups, or according to the social media platforms, and the kind of content the audience can relate to. 

Once you have divided your audience into specific groups, create their profile to define their traits.

  • Recognize your distribution platforms and their respective strategies

This perhaps has to be the most crucial step. You must recognize your information distribution platforms online and their respective marketing strategies. Do some research on how each social media platform works and what strategy would suit best. 

Your in-depth research will reflect where your audience is mostly present and how they interact with your brand and the product. This will also assist you in allocating resources effectively. 

  • Keep an eye out on your competitors

Have you heard that phrase, “keep your friends close and enemies closer”? Now, it is time to look out for who your competition is. Work on the following points:

  • Identify your exact competitors in the market 
  • Find out the exact social media platforms they use 
  • Identify their successful marketing tactics
  • The type of content they are promoting 
  • Is there any area of improvement?
  • Is there anything that they are doing and you are not. 

It is imperative that you monitor your competition’s progress and clientele in the market. 

If we go according to what Statistica tells us then by 2021 there will be around 3.02 billion users of social media in the world – that is one-third of the world’s entire population. So, with those numbers, it is pretty much obvious that the customers you want are easily accessible through social media marketing.

The problem with brands today is not that they need reasons to use social media marketing, the majority of them are confused about how to use social media effectively for their benefit. There are so many options to choose from when using Facebook, Twitter, and Instagram that any business owner can easily get confused in choosing the right workable strategy for their business.

So, upon our research and by having comprehensive discussions with a lot of industry experts, we have come down to the conclusion of 5 ways to use social media to boost your business in London. All you have to do is apply each of the trick given below in your strategy and we bet you will get results.

Drive Traffic To Your E-Commerce Stores

Now after the impacts of the pandemic, the future of E-commerce is more certain than ever now and if your retail business hasn’t gone digital yet then it’s time to make the move. And while once you make that possible with an E-commerce store, the next thing you need to do is use platforms like Facebook to drive traffic towards that store.

The way you can do that is by advertising your products to the desired target audience. But the key here is that you need to market your products in such a way that people not fantasize about them but also buy your things.

Use Videos To Engage More People 

Have you ever realized that whenever you open any social media app, your feed is almost 70% filled with video-based content? That is because the world now loves to watch videos on their smartphone through social media and the algorithms of these platforms also support the trend. And if you need more reasons to shift your content towards video-based then a whopping 86% of the businesses have already made the shift to making more videos.

Provide Value Before Expecting Returns.

You need to promote your brand in such a way in the name of “social media marketing service” that buyers should feed that getting your thing would be a life-changing experience for them and then also focus on offering a deal in terms of price that every potential customer finds value in buying it.

Target Influencers

Gone are those days when celebrity endorsements were effective. You can choose a much better option with comparatively little budget and also targeting a loyal fan following all by contacting influencers through any PR agency to promote your products.

Make Your Brand Appear Like A Story With Social Media

These days everyone loves a good story and if you want your business to become more likable, tell as many stories as you can related to your products. Your story can either be a customer review or product based ad – customers love such interacting content.