If we go according to what Statistica tells us then by 2021 there will be around 3.02 billion users of social media in the world – that is one-third of the world’s entire population. So, with those numbers, it is pretty much obvious that the customers you want are easily accessible through social media marketing.
The problem with brands today is not that they need reasons to use social media marketing, the majority of them are confused about how to use social media effectively for their benefit. There are so many options to choose from when using Facebook, Twitter, and Instagram that any business owner can easily get confused in choosing the right workable strategy for their business.
So, upon our research and by having comprehensive discussions with a lot of industry experts, we have come down to the conclusion of 5 ways to use social media to boost your business in London. All you have to do is apply each of the trick given below in your strategy and we bet you will get results.
Drive Traffic To Your E-Commerce Stores
Now after the impacts of the pandemic, the future of E-commerce is more certain than ever now and if your retail business hasn’t gone digital yet then it’s time to make the move. And while once you make that possible with an E-commerce store, the next thing you need to do is use platforms like Facebook to drive traffic towards that store.
The way you can do that is by advertising your products to the desired target audience. But the key here is that you need to market your products in such a way that people not fantasize about them but also buy your things.
Use Videos To Engage More People
Have you ever realized that whenever you open any social media app, your feed is almost 70% filled with video-based content? That is because the world now loves to watch videos on their smartphone through social media and the algorithms of these platforms also support the trend. And if you need more reasons to shift your content towards video-based then a whopping 86% of the businesses have already made the shift to making more videos.
Provide Value Before Expecting Returns.
You need to promote your brand in such a way in the name of “social media marketing service” that buyers should feed that getting your thing would be a life-changing experience for them and then also focus on offering a deal in terms of price that every potential customer finds value in buying it.
Gone are those days when celebrity endorsements were effective. You can choose a much better option with comparatively little budget and also targeting a loyal fan following all by contacting influencers through any PR agency to promote your products.
Make Your Brand Appear Like A Story With Social Media
These days everyone loves a good story and if you want your business to become more likable, tell as many stories as you can related to your products. Your story can either be a customer review or product based ad – customers love such interacting content.